& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] in Nike's 42-year history, only less than one percent joined the athletes can have their own signature shoes. As all sports in the top group of people, Nike signature shoe for the Nike brand are deeply athletes, as well as by the owner the exclusive signature shoe proud to represent. Through close cooperation, Nike designers have tailor-made a series of precisely meet the physical needs of athletes and their respective sports shoes required items. Therefore, the integration of innovation and vital inspiration.
tribute wrestling sports
The first one has a signature shoe Nike athlete is heavyweight wrestler Wayne - Wells (Wayne Wells). The height of 5 feet 8 inches, was born in Texas athletes, he has a wonderful career. In 1972, he worked closely with Nike footwear designer to create his own signature model high-top wrestling shoes, and won the gold medal in Munich. Later, the wing out Wrestling Hall of Fame player after leaving wrestling, became a practicing lawyer.
In addition to wrestling, Nike also with baseball, basketba cheap jordans online ll, football, golf, running, soccer and tennis elite athletes to cooperate. With this young and growing company, whose signature shoe athlete lineup has grown, but it is a long process. Until 1982, the tenth year of its existence, Nike is still only for Wales launched a signature shoe.
Many people will ask: is it a good athlete performance, or the first signature shoe this question has no clear answer?. Expert teams from Nike product design, marketing, sports performance research, as well as sales in the field tend to collaboration, to assess the next signature shoe athlete who should be. Sometimes it depends on the achievement, such as the most valuable player award, medal or title, these may become finalists considerations signature shoe of athletes, but in some cases it is derived from pure intuition.
In Bo - Jackson (Bo Jackson) case, at Jackson's outstanding performance and intuitive dual role of Nike, gave birth to his official signature shoe --Nike Air Trainer SC, which made shoes Tinker Hatfield in 1990 Design. At the time, Jackson while the outstanding performance bas eball and football two projects attracted is currently vice president of Nike basketball marketing Lynn Merritt global attention.
"in the understanding of Bo - Jackson athleticism, charisma and demand for boots, we know enough to have a pair of his signature shoes," Merritt said, "Bo Jackson knows it makes us proud, this is a great? case, because we really can attract the world's attention in a fun way to enhance an athlete signature shoes. "
The birth of the signature shoe course also depends on the height of the dedication of athletes. Tennis legend - John McEnroe (John McEnroe) directly contributed to the Nike Air Trainer 1 initial prototype. This is a specially designed for training in the design of a variety of sports shoes. McEnroe spent countless time to wear test, the Air Trainer 1 provides an effective feedback. This allows Nike sure he has the potential to become a signature shoe athlete. McEnroe's official signature shoe Nike Air Tech Challenge launch in 1988.
Nike signature basketball shoe chapter opened in 1985 by the Nike Air Jordan 1. 30 years, only 19 players have become sign Cheap air jordan 12 ovo ature basketball shoe Nike athletes. Personality and shoes designed to integrate athletes into one memorable story, Nike signed basketball shoes more legendary.
? from Scottie Pippen (Scottie Pippen) peace modesty to Gary - Payton (Gary Payton) persistent confidence, different personality characteristics and product innovation reflects the balance of art from design to Nike marketing concept. 1996 is a year for Nike, a landmark, not only this year have included Nike, Jordan, Scottie Pippen, Charles? - Barkley (Charles Barkley), Penny Hardaway (Anfernee Hardaway), including a strong team and the Shelly - Swoopes (Sheryl Swoopes) has been introduced in this male-dominated basketball camp.
Swoopes is the first to get their own signature shoe of women, her signature shoes of Nike Air Swoopes. Nike designers Marni Gerber to Swoopes "trapeze" personal characteristics as a shoe design inspiration.
Marni Gerber expressed: "Nike Air Swoopes inspired by Shelley's tenacity and her desire for competition I went to Texas to get to know Swoopes Lubbock city life, her family and friends. is a tough girl, bu cheap jordans for sale t also has a sweet side. "
Nike signature shoe athletes consistently insightful sports and life fully reflected in their signature shoe design. It is important not just to launch the shoes with athletes of the same name, but to seize the important details of athletes, to create to show its unique charm and is closely linked with their signature shoes.
continue past tradition, Nike designers across multiple sport athletes signature shoe design, including Cristiano - Ronaldo (Cristiano Ronaldo), Maria - Maria Sharapova (Maria Sharapova), wheat can? - Chu Ott (Mike Trout), Tiger Woods (Tiger Woods) and the like. For Nike, it is almost no limit to sports.
Nike designer Tobie Hatfield athletes continued close observation by the harvest of important results. Ten years ago, he worked closely with another Nike designer Eric Avar, jointly developed the Nike Free technology, and with the disabled athletes Sarah - Reinertsen (Sara Reinertsen) carried out in close cooperation.
2012, the Hatfield use the nation's most cutting-edge art and design methods and technology to create the Nike cheap jordan shoes for men Sole. This lightweight, durable composite outsole combined with the prosthetic blade, designed for amputee athletes and design. Reinertsen insights directly provides information support for the Hatfield design.
allow athletes to play the best performance has been the ultimate goal of Nike, which means Nike to remain in the forefront of innovation.
- Kobe Bryant (Kobe Bryant) and Eric Avar of cooperation by virtue of product innovation to the limit and famous. From 2008, Bryant fourth signature shoe design changes to help low basketball shoe pattern, to use Flyknit uppers, exciting KOBE 9, Eric Avar and Kobe Bryant continue to challenge each other. In this competitive spirit and collaboration, Nike unrestricted innovative design gradually to unmanned level position.
athlete personal stories vividly demonstrated in various forms on the signature shoe. Ronaldo cooperation with Nike recently introduced Mercurial Superfly CR7. This technology can be advanced over the pitch black boots shoes flashing lights strengthening effect through the night, the Retro jordans for sale effect is to show the C Lo perfectly elegant game style.
- Michael Jordan (Michael Jordan) and Roger - Roger Federer (Roger Federer) recently launched a joint collaboration between a rare athlete. They co-introduced to Air Jordan 3 source of inspiration for the Nike Zoom Vapor 9.5 Tour, which is further proof: if the athlete stories and real convergence of interest, you can simultaneously stimulate the enthusiasm of the fans and athletes.
Over the years, the number of athletes signature Nike shoe company has grown to 30 people. Jordan, Derek - Derek Jeter (Derek Jeter) and LeBron - James (LeBron James) is one of only a few have more than ten generations of athletes signature shoe.
Since fusion of innovative design and profound insights athletes, as well as innovative narrative technique, each signature Nike shoes are destined to become a legend. It all points to a question: "Next Nike signature shoe athlete who would it be?" (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Orient Resin)by Yamamoto Teruji, Y-3, before the winter Cheap air jordans for sale clothing conference site, whether it is clothing or shoes, are very popular. Y-3 has never been low-key before the exposure of the new color map, but also received great attention, and the official Y-3 officially released 2015 autumn and winter series of new colors. The key is used to black and white color tone of the QASA no longer willing to dull, also joined the new blue and red color. QASA is more dramatic when it comes to bright colors. This is also marked Neoprene material and Tubular tire cushioning bottom in retention, bring red / black, blue and black (after all, his name is Yamamoto Teruji) new, is bound to put a Y-3 boom to a new height. At present, the sale of information has not yet been determined, like the Baba may wish to pay more attention to!
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Adidas Originals skateboard series; Adidas Skateboardin launches new color Campus Vulc. Perhaps for a long time, we have been concerned about the brand, and we have already been influenced by the blue color of Adidas Originals and the blue or white clover, or even the green of the clover. The Adidas Skateboardin with real clover color green in color design, through the exchange of material, color stitching let this pair of shoes more so simple. When summer comes, hold on to the green and take to the streets.
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comments on last article: UNDERCOVERISM 2011 spring summer silver rivets, army boots released next: Nike Air Moc Vent outdoor wading new styleThe scent of spring back to the earth, everything is a brilliant scene everywhere, is the best time to cheap jordans for sale mens match the body color vitality! To promote environmental conservation concept of the Spanish brand El Naturalista hand made leather shoes continue to lead a public environmental trendsetter traveled the world together in spring and summer, the natural beauty of environment. The frog as a marker, El?? Naturalista on leather shoes with recyclable materials and natural dyes, natural beauty shaping create new styles; in addition to the traditional leather process by European craftsmen, so that each pair of shoes more durable and comfortable; the natural rubber soles made not only close to the foot contour it can reduce the biped bear shock to protect the ankle.
brand with hand and unique leather texture for each pair of shoes, is the one and only style. Another special feature is the sole pattern to different design inspiration, and emphasizes the nature, season 8 hot girls shoes have a unique style:
Senda in our journey through life meaning at the same time, will also realize the value of life. The high heeled sandals are made of wax and oil. They are not only soft and breathable, but Retro jordans for sale also have a unique Leather 3 feel it a few years MCM is a sudden overnight explosion of a brand of red, a street, the feeling is the automatic opening barrage mode, everywhere is full of classic brown, metal rivets, logo, has become one of the world most recognizable backpack.
as a backpack sector "carry handle, MCM first circle the streets of Europe and the United States tide fan, Bibb and Chris · Brown often carry it out.
Bibb and Chris · Brown
day and singer Lili · Alan is also a fan of it, and every day has more than one MCM backpack. Even if a single shoulder back, gas fields are ten meters eight.
day and singer Lili · Alan
two red meat deer Han, Zhang Yixing, was "follow my left hand a MCM style.
Luhan Zhang Yixing
said the Chinese people love for the MCM, in fact from the South Korean TV drama Obama and their influence.
from Rain to TVXQ combination Jung Yun Ho, countless love beans collective blessing MCM, let a lot of "unknown truth" to eat melon masses, mistakenly believe that MCM seems to really only out of this package.
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actually, they started out as travel bags. In 80s they launched the bags, handbags, not only has the innovation in the material, design, more portable, waterproof anti fouling and other useful features, easily captured the business elite, the singer star heart...... And their purse.What is the most popular
shoes, maybe you can get a glimpse of clues from the resale market. Adidas has occupied nearly half of shoes sold in market!
recently, the famous site StockX CEO Josh Luber sold Randy Konik and Wall Street analysts pointed out that the current Jordan Brand is facing the crisis, and how to improve the current situation of share!
since the beginning of January 2015, changing the resale market shoes. After Air Jordan accounted for almost 96% of the market share in Adidas, but only less than 1%. But now after 2 years, the latest data show that Adidas has quickly occupy 45% of the resale market, almost on an equal footing with Jordan Brand, and this trend will Adidas toward favorable direction.
StockX CEO believes that there are two fatal reasons:
game player can choose the style more, AJ has not only highlight the personalityIn recent years,
Adidas will not only shoes "shake Qian Shu" kan Ye incurred under, launched Yeezy Boost series to snatch the high-end shoes market, NMD, Boost, Ultra and the EQT Boost and Hu NMD series of Philippines Dong, are comfortable and fashionable to carve up the Air Jordan has a single large market. At the same time as the
can be a perfect display of shoes pants legs, roll up prevailed, replaced by the slightly bulky AJ has gradually been delicate light adidas shoes, become a new choice for people daily street.
2.Air Jordan on sale quantity goods frequentlyOne of the important factors of
volume also increased Air Jordan popularity decline. In addition to the annual
will have several heavy color or joint single product, the oversupply of new color too much nonsense, is so keen to collect Air Jordan game player love does not feel tired.
Josh Luber said, maybe go back to the old hunger marketing, reduce the number of sale, the only solution is to ensure that Jordan Brand continued hot. But the Jordan Brand is undoubtedly a double-edged sword. Reduce the number of sale hand Jordan will affect the performance of Brand, and the original will lose market share in exchange for lost popularity, in any case, this is really a difficult problem in front of Brand Jordan.
may, the game player for some of the classic color engraved, I believe we are still willing to pay, right! The content of 〉
Nick Cannon as Air Jordan Jordan Brand shoes fan, for which he presided over the "Wild" N Out "program to create a special significance Air Jordan 7 PE shoes. This pair of Air Jordan
7 "Wild n" Out "PE of the shoe body by black, gray and white suede material mix build, shoe body details with yellow and red embellishment, Jumpman and Logo followed by the upper classic 23 golden rendering, creating luxurious vu. Outsole uses light blue crystal materials, and the "Wild" N Out "in the above india.
has not announced the shoe's release information, but Nick himself said, will launch Air Jordan 11 "Wild" N Out ", believe that in the near future will reveal the real picture!
Air Jordan 7 "Wild" n Out PE "
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